(Can the Tesla fanboys please kindly sit down). The Urus, especially in this newly available Verde Mantis colour we were given for testing, is the most striking, enjoyable-to-drive, fastest SUV you can buy in Australia. Here you have a car that technically should be no faster than an Audi RSQ8, but in fact it’s on another planet entirely. It’s an SUV that is befitting of the Lamborghini badge. Lamborghini has more than doubled its yearly sales thanks to the Urus and so far as anyone can tell, it hasn’t hurt the sale of its more traditional supercars.Īll that aside, the Lamborghini Urus is not just an SUV with a Lamborghini badge. In fact, it’s via the sale of SUVs on (relative) mass that brands like Porsche and now Lamborghini can justify their long term existence. Oh, and the brand has never been stronger. Porsche (which via Audi indirectly owns Lamborghini), brought about the Cayenne (and later) Macan many years ago, which account for the majority of the brand’s sales globally and in Australia.ĭuring the same first eight-month period of 2021, Porsche has sold 2215 crossovers compared to just 291 examples of the 911. You have to look at the company that arguably started the trend, and has eventually forced the likes of Lamborghini and even Ferrari with its upcoming SUV to make the move.
Those purists are clearly not with the times.
Purists have for years argued supercar manufacturers should stick with what they know and leave high-end SUVs to the likes of Range Rover so as to not dilute the brand. The good news is, he doesn’t need to do that anymore because the Urus offers more seats. There’s a fantastic scene in the 2005 film Batman Begins where Bruce Wayne drives his Murcielago into a hotel lobby with two of his dates in the passenger seat.
You think of a spaceship commanding a unrivalled sense of road presence with an alluring sound befitting of Bruce Wayne on date night. When you think of Lamborghini, you don’t think of an Urus. More people are buying the SUV than Lamborghini’s actual supercars.
The other 49 are a mixture of Huracans and Aventadors. To put that into context, consider between January and September 2021, Lamborghini sold 108 vehicles in Australia of which 59 were Urus SUVs. As absurd as it may seem, these exotic SUVs are going to become the norm and in most cases, buyers are choosing these vehicles over traditional supercars. High-end buyers can’t get enough of exotic manufacturers putting their name and reputation on SUVs. The crazy world of super SUVs is showing no signs of slowing down.
0 kommentar(er)
